Sex And The City’s Use of Product Placement

Sex and the City is an American television comedy-drama series that broadcasted from 1998-2004.  The show follows four women, three in their mid-thirties and one in her forties, living in New York City.

Pic 63The Four Female Characters Include:

1.    Carrie Bradshaw: writes a weekly column “Sex and the City”, known for her unique fashion sense

2.    Samantha Jones: independent businesswoman with a career in public relations, most sexually confident of the four

3.    Charlotte York Goldenblatt: works in an art gallery, places the most emphasis on emotional love as opposed to lust

4.    Miranda Hobbes: career minded lawyer with cynical views on relationships and men

Sex and the City the Movie

Pic 60Four years after the show ended they created Sex and the City the Movie.  The film starts with a narration from Carrie who says “year after year twenty-something women come to New York in search of the two L’s: labels and love.”  Since Carrie understands, appreciates, and owns many different labels, she is concentrated on her search for love.

In this film Carrie and her boyfriend Mr. Big decide to get married.  The wedding starts out with Carrie planning to wear a label-less wedding dress and invite 75 guests.  Quickly the event turns into a huge ordeal.  Carrie gets a spread in Vogue documenting the event, 200 guests are invited, and she is wearing a dress made by famous designer Vivienne Westwood.

Meanwhile, Miranda and Steve are having marital problems.  The night of the rehearsal dinner, Miranda tells Mr. Big that marriage ruins everything.  The next day, Mr. Big calls off the wedding leaving Carrie in the church.  Carrie is mortified and goes on her honeymoon with her three best friends, Samantha, Charlotte, and Miranda.  When they return from Mexico, the film follows their lives in New York City. 

In the end, Carrie marries Mr. Big in a label-less dress in city hall.  The film ends with a narration from Carrie who says “maybe when we label people bride and groom, we forget to look past the label to the person.  Love is the one label that never goes out of style.”

Product Placement

Many different products were placed strategically throughout this movie.  There were many famous designers and brands shown in Sex and the City because the plot is centered on fashion and labels.

Pic 64In one scene, Carrie is photographed wearing different wedding dresses for her spread in Vogue magazine.  The dresses were the main focal point of this scene.  Carrie’s hair and makeup was done to accentuate the already beautiful dresses.  Diamond and pearl accessories were also added.  The designers included, Vera Wang, Carolina Herrera, Christian Lacroix, Dior, Oscar de la Renta, and Vivienne Westwood.

A pair of sky-high blue heels made by Manolo Blahnik play a big role in Sex and the City the Movie.  These satin blue Malono’s were custom-made for the film.  They are involved in a glass-slipper plot twist in the film.  They received a lot of attention from viewers, and can be purchased for a staggering $885.Pic 67

Starbucks made a few appearances in this film.  They showed the Starbucks logo on coffee cups the characters were drinking.  Also, two scenes take place in a Starbucks café.  You can see the baristas in the background wearing green aprons and making coffee.

Some remaining designers were shown throughout the movie, when the four women embark on different shopping trips.  These designers include: Dior, Chanel, Diane Von Furstenberg, Louis Vuitton, Escada, Gucci, and Versace.

The next time you watch a movie, think about the product placement.  Which brands were the most recognized and why?  After watching Sex and the City, I know Starbucks and Manolo Blahnik did not go unnoticed throughout the film.

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